With The Social Quotient’s Social Listening services, you’ll have your finger on the pulse of who’s talking about your brand, what they’re saying, and why it matters. We take social monitoring one step further, telling you what the story is behind the data and how it can enhance your social media strategy. Don’t you want a social media agency that really listens?
While you can’t control what people say about your brand, you can play a part in driving the conversation. Social listening enables you to pick up what the industry is saying about your brand – whether it’s on your owned accounts or not.
We truly get to know your brand so we can choose the most relevant keywords to monitor. We then gather data points from the conversations we hear, and paint a broader picture of your brand’s reputation. Our strategy team can then interpret these results to create an action plan to maintain, improve, and protect your brand reputation.
As one of the leading social media strategy agencies in the world, we have access to and use advanced sentiment analysis tools, we tell you not only what people are saying, but how they feel. We then identify trends in your customer sentiments; are there certain events or times of the day when customer sentiment sways positive or negative? Taking these patterns into account, we can help modify your customer service strategy to play off of your audience’s reactions.
The result? An enhanced customer experience and more advocates for your brand.
Without a social media agency, influencer marketing can be difficult to navigate. Social listening can help you identify who’s talking about your brand and whether they’re the right fit for a partnership.
Already have an influencer strategy? We can help you identify the emotional response they have on their following, and how effective they are at promoting your brand.